ONLINE COSMETIC SHOP IN MALAYSIA


MAKEUP.BY.SCARLET

One of the most successful online shop that we found is MAKEUP.BY.SCARLET. Their base is on instagram.  Malaysia is one of the country that hold the largest user for instragram and of course many online shop take advantage and oppotunity to establish thier bussines through instagram.

PRODUCT THAT THEY SALE 

(THE NEWEST AND BEST SELLING PRODUCT THAT THEY OFFER)

Etude house tint my brow is created specially for woman eyes brow. When we talk about online shop, it must be related with tranding stuff. Right now every girl in Malaysia take a good care about their eye brow and makeup.by.scarlet took the advantage with release this new product to the market and their customer.

VALUE PROPOSITION

We believe that what make this online shop so special and can attract customer are, their variety of product that they can offer. If you love to take care your appearance and dont want to buy from several online shop because it might waste your time, you can just check out makeup.by.scarlet. They can offer you a lot of product that you want and it will not take your time for too long. Makeup.by.scarlet also offer a very affordable price which is almost all of their product were sell under Rm 50.00. The founder said that their target market is teenagers and that why they put their price very low.

GROUP EVALUATION

For us, makeup.by.scarlet really used social media perfectly. If we look from perspective of their follower, they manage to reach 27,100  peoples and of course it  made us think that this online shop really use social media very well. By having this large followers will show that their scale of reach in Malaysia is really big.  If we check every picture they post, they will explain about the product to their customers and it tell us that they use information richness as part of their strategy.