ONLINE COSMETIC SHOP IN MALAYSIA

KDOLLBEAUTY_HQ

PRODUCT OFFER BY KDOLLBEAUTY_HQ

Kdollbeauty_hq offer alot of product to their customer but they release more product for face then other product. Currently magic jelly were their best selling product and according to the founder, every month they need to order new stock because the demand for this product is high.

VALUE PROPOSITION

What makes peoples visit and buy stuff from kdollbeauty_hq are, kdollbeauty_hq are more serious and have specialty about facial. Right now, everyone take a good care about their face, they want to have a healthy skin, want to look flawless. We know if we go to spa or facial center, they will charge us with a high price. Kdollbeauty_hq took that advantage and release a more affordable facial product for their market and the consumer can buy the product which only cost them about RM 35.00 far more cheap that facial center that can cost them up too Rm 500.00 - Rm 1000.00. 

GROUP EVALUATION

Kdollbeauty_hq really used the social media very well to improve their business. With outstanding amount of follower which is 118k in instagram, they really became a strong competitor for cosmetic shop. Of course their scale of reach in Malaysia are really big and they also had information richness in every of their post. Kdollbeauty_hq has really became one of the best online cosmetic shop in Malaysia with their perfect usage of media social.

ONLINE COSMETIC SHOP IN MALAYSIA


MAKEUP.BY.SCARLET

One of the most successful online shop that we found is MAKEUP.BY.SCARLET. Their base is on instagram.  Malaysia is one of the country that hold the largest user for instragram and of course many online shop take advantage and oppotunity to establish thier bussines through instagram.

PRODUCT THAT THEY SALE 

(THE NEWEST AND BEST SELLING PRODUCT THAT THEY OFFER)

Etude house tint my brow is created specially for woman eyes brow. When we talk about online shop, it must be related with tranding stuff. Right now every girl in Malaysia take a good care about their eye brow and makeup.by.scarlet took the advantage with release this new product to the market and their customer.

VALUE PROPOSITION

We believe that what make this online shop so special and can attract customer are, their variety of product that they can offer. If you love to take care your appearance and dont want to buy from several online shop because it might waste your time, you can just check out makeup.by.scarlet. They can offer you a lot of product that you want and it will not take your time for too long. Makeup.by.scarlet also offer a very affordable price which is almost all of their product were sell under Rm 50.00. The founder said that their target market is teenagers and that why they put their price very low.

GROUP EVALUATION

For us, makeup.by.scarlet really used social media perfectly. If we look from perspective of their follower, they manage to reach 27,100  peoples and of course it  made us think that this online shop really use social media very well. By having this large followers will show that their scale of reach in Malaysia is really big.  If we check every picture they post, they will explain about the product to their customers and it tell us that they use information richness as part of their strategy.

WATSON

Watsons Personal Care Stores (Malaysia) Sdn. Bhd. is part of the Health and Beauty Store chain of A.S Watson. It was the largest health,  beauty, cosmetics and perfumery retailer in the world. Today watson has establish as the most successful health and beauty store in the continent. They have concour 9 country in asia which is Malaysia, Hong Kong,  China, Singapore, Korea, Philippine, Indonesia, Thailand and Taiwan.

Watson Malaysia open their first store in Holiday Plaza Johor Bharu in 1994.In 2005, Watsons successfully acquired the Apex Pharmacy chain, in which consists of 18 stores nationwide. This significant milestone brought Watsons to a higher level in the pharmacy business. Today, Watsons operates over 350 stores in Malaysia serving more than 50,000 customers per day.

Watsons strives to live up to customers’ expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products.

With more than 1000 brands ranging from medicines, health supplements, skincare, toiletries and cosmetics, Watsons Your Personal Stores is your one-stop Health, Wellness and Beauty solution centre.

LINK : http://www.watsons.com.my/companyInformation

DIRECTION TO WATSON STORE PARADIGM MALL

PARADIGM MALL

LOT 1F-40 & 1F-41 FIRST FLR

PARADIGM MALL NO 1 JLN SS7/26A

SELANGOR, PETALING JAYA, 

47301, MALAYSIA 

GOOGLE MAP : https://goo.gl/maps/DRA4ruTmBv92

3.105581, 101.595833

WATSON VALUE PROPOSITION 

In Malaysia, Watsons currently operates over 300 stores in the country serving more than 2.5 million customers per month.

Watsons continually sets the standards in the health, wellness and beauty market, they are providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product range, their goals are making their customers look good and feel great every day. Since 2009, Watsons has been the No. 1 pharmacy/drugstore brand in Asia*.

( Best New Product From Watson)

For this product , the price range is from Rm 11.50 - Rm35.50 . This is shower gel. This product is from France and the packaging is from china. According from the staff , this product will repair your skin, make your skin become silky and smooth and make you relax went take a bath because it have fragment from fresh flower.

The main attraction from watson paradigm mall is,  some of the product can only be found in watson store. What more interesting is, some of the product that watson have cant be found in any other watson store.

For example, the shower gel that i already describe only can be found in the largest watson store in malaysia that have Make-up studio, If you go to ordinary watson store you will never find this product. 

CUSTOMER EXPERIENCE

Consumers are expecting more than ever from the places they shop. Shoppers expect to be segmented and treated like an individual.Watson’s cognitive computing platform is one way that retailers are starting to improve the consumer experience.

Watson store in malaysia have a lot of staff. The moment you enter the store, one staff will come to you and ready to serve you. You can ask anything about the product and they will explain to you about the product with every detail from the contain of the product to the price that they can offer.

Our Evaluation

For us, watson deserve to be call the largest health and beauty store in the world. They have all the product that another store doesn't have. It can be denied the quality and quantity that watson store possess.

They manage to win the award for 7 years in a row and that already the biggest achievement  that no ordinary store can win. Their consistences in improve the quality of their store really show some positive outcome for their brand.

POSITIVE FUTURE

Watsons, Asia’s largest health and beauty retailer and a member of the A.S. Watson Group, have launched its “Say Yes to Watsons Brand” campaign, designed to promote Watsons Brand, the store’s affordable, high-quality own brand, to the market in Malaysia.

Basically , their campaign is to offer more affordable price product for their costumer, We all know Malaysia economy became slow a couple of year lately. So watson take this as advantage to promote their affordable price product through out this campaign.
 
NEGATIVE FUTURE 

Watson also have some competitor  in Malaysia. For example gurdian and caring pharmacy. All this store offer almost the same product to their customer. But if we talk about the price, watson store still manage to offer a low price for their customer compare to gurdian and caring pharmacy. Futher more watson have their own product that the other two competitor doesn't have.

(Beauty Advisor Explain To Us About The Product)

Contact Person For Watson Store In Paradigm Mall

Chelia : 012-5192866

Sephora Shop

 Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smile care and haircare, in addition to Sephora's own private label.

Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.

To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele.

Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.

link : http://www.sephora.com/about-us


DIRECTION TO SEPHORA SHOP

PARADIGM MALL
Lot No. Upper Ground Floor 06 & 07 No. 1,
 Jalan SS7/26A Kelana Jaya
 47301 Petaling Jaya, Selangor

GOOGLE MAP : https://goo.gl/maps/rxJUxJv3sum

3.105581, 101.595833

SEPHORA VALUE PROPOSITION

Sephora is a cosmetic shop that carries more than 250 product. Their target market are fashion conscious woman that have active life style and want to look unique. Sephora had its own brand colour which is black and white. All their store will be design with this strip balck and white colour. When customer think about sephora , they will automatically think about white and black colour strip.

The main attraction for sephora is they have their own product. Sephora actually have selective and exclusive product. For selective product, customer can get the product whe go to other store. While exclusive product, customer can only get the product in sephora store witch make it the main attraction for sephora.
(SOME EXCLUSIVE PRODUCT FROM SEPHORA)

Sephora also know for their affordable price to the high luxury item that they have in the store. Their price range is from Rm35.00 - Rm 1000. So not only high classs person can shop in this store but middle range salary person also can buy any product from sephora store.

CUSTOMER EXPERIENCE 

When seeing the images and visuals of Sephora, Sephora’s customers know that they are in good hands and that they will be delivered promising service and the best merchandise.

 Sephora also carries affordable products including their private label, other than high-end luxury cosmetics. The more affordable brands they carry include Clinique, Buxom, Stila, and Lorac. Their private label brand is named “Sephora Collection.” 

OUR EVALUATION

We can confirm that when anyone enter the store they will left the store with happy face. For us, when we enter the store despite we all men , the staff welcome us with warm hello and bright smile in their face.

 If you looking for some product but not to sure about the product, you can ask anything to the staff and they will explain the different between the brand, the advantage and disadvantage about the product. they will also suggest the best product for you.

POSITIVE FUTURES 

The Sephora Beauty Insider program, which is their rewards program, offers customers coupons, discounts, and points for frequent buyers. Every Beauty Insider receives a birthday gift, special offers and personalized product offerings.

NEGATIVE FUTURES

Two major competitors for Sephora would be Ulta and L'Oréal.

Compared to Sephora, Ulta carries lower priced brands. They do have an outstanding membership program approachable to anyone. However, Ulta’s brand perception to customers is not as established as Sephora’s. Their stores and e-commerce are comparably smaller and less functional. Ulta.com and Sephora.com both delivers great control to customers by providing a great search engine and dividing categories of merchandise in detail. However, Sephora.com has a better design for easier navigation.

Our Video When WE Visit Sephora Store

Contact Person for Sephora Store in Paradigm Mall :

Tel :  603 7887 0836
Fax :  603 7886 8313