Sephora Shop
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smile care and haircare, in addition to Sephora's own private label.
The main attraction for sephora is they have their own product. Sephora actually have selective and exclusive product. For selective product, customer can get the product whe go to other store. While exclusive product, customer can only get the product in sephora store witch make it the main attraction for sephora.
(SOME EXCLUSIVE PRODUCT FROM SEPHORA)
Sephora also know for their affordable price to the high luxury item that they have in the store. Their price range is from Rm35.00 - Rm 1000. So not only high classs person can shop in this store but middle range salary person also can buy any product from sephora store.
CUSTOMER EXPERIENCE
Sephora also carries affordable products including their private label, other than high-end luxury cosmetics. The more affordable brands they carry include Clinique, Buxom, Stila, and Lorac. Their private label brand is named “Sephora Collection.”
OUR EVALUATION
We can confirm that when anyone enter the store they will left the store with happy face. For us, when we enter the store despite we all men , the staff welcome us with warm hello and bright smile in their face.
If you looking for some product but not to sure about the product, you can ask anything to the staff and they will explain the different between the brand, the advantage and disadvantage about the product. they will also suggest the best product for you.
POSITIVE FUTURES
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smile care and haircare, in addition to Sephora's own private label.
Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele.
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.
link : http://www.sephora.com/about-us
DIRECTION TO SEPHORA SHOP
PARADIGM MALL
Lot No. Upper Ground Floor 06 & 07 No. 1,
Jalan SS7/26A Kelana Jaya
47301 Petaling Jaya, Selangor
link : http://www.sephora.com/about-us
DIRECTION TO SEPHORA SHOP
PARADIGM MALL
Lot No. Upper Ground Floor 06 & 07 No. 1,
Jalan SS7/26A Kelana Jaya
47301 Petaling Jaya, Selangor
GOOGLE MAP : https://goo.gl/maps/rxJUxJv3sum
3.105581, 101.595833
SEPHORA VALUE PROPOSITION
Sephora is a cosmetic shop that carries more than 250 product. Their target market are fashion conscious woman that have active life style and want to look unique. Sephora had its own brand colour which is black and white. All their store will be design with this strip balck and white colour. When customer think about sephora , they will automatically think about white and black colour strip.The main attraction for sephora is they have their own product. Sephora actually have selective and exclusive product. For selective product, customer can get the product whe go to other store. While exclusive product, customer can only get the product in sephora store witch make it the main attraction for sephora.
(SOME EXCLUSIVE PRODUCT FROM SEPHORA)
Sephora also know for their affordable price to the high luxury item that they have in the store. Their price range is from Rm35.00 - Rm 1000. So not only high classs person can shop in this store but middle range salary person also can buy any product from sephora store.
CUSTOMER EXPERIENCE
When seeing the images and visuals of Sephora, Sephora’s customers know that they are in good hands and that they will be delivered promising service and the best merchandise.
OUR EVALUATION
We can confirm that when anyone enter the store they will left the store with happy face. For us, when we enter the store despite we all men , the staff welcome us with warm hello and bright smile in their face.
If you looking for some product but not to sure about the product, you can ask anything to the staff and they will explain the different between the brand, the advantage and disadvantage about the product. they will also suggest the best product for you.
POSITIVE FUTURES
The Sephora Beauty Insider program, which is their rewards program, offers customers coupons, discounts, and points for frequent buyers. Every Beauty Insider receives a birthday gift, special offers and personalized product offerings.
NEGATIVE FUTURES
Two major competitors for Sephora would be Ulta and L'Oréal.
Compared to Sephora, Ulta carries lower priced brands. They do have an outstanding membership program approachable to anyone. However, Ulta’s brand perception to customers is not as established as Sephora’s. Their stores and e-commerce are comparably smaller and less functional. Ulta.com and Sephora.com both delivers great control to customers by providing a great search engine and dividing categories of merchandise in detail. However, Sephora.com has a better design for easier navigation.
Our Video When WE Visit Sephora Store
Contact Person for Sephora Store in Paradigm Mall :
Contact Person for Sephora Store in Paradigm Mall :
Tel : 603 7887 0836
Fax : 603 7886 8313
Fax : 603 7886 8313
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